Social media that sells homes.

Done-for-you social media content for home builders. We handle the posts. You handle the closings.

See Sample Posts for Your Company → See pricing 📘 Get the Free Playbook: 30 Days of Builder Posts
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⚡ Currently onboarding builders across 5 markets — limited spots this month
Oakridge Custom Homes @oakridgehomes
Another beautiful framing milestone at Lot 14 in Willow Creek. This 3,200 sq ft custom is taking shape fast. Selections happening next week.
Beautiful custom home exterior with modern architecture
847 likes
62 comments
23 shares
Scheduled 9am CT
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Built for custom home builders. Serving builders nationwide.

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Free Instagram Playbook
for Home Builders

30 days of content ideas, caption formulas, and hashtag strategies — built specifically for custom home builders. Start posting with confidence tomorrow.

30 ready-to-use content ideas
Proven caption formulas
Builder hashtag strategy
📖
Get Your Free Playbook → No credit card · Instant access

The builds that sell themselves

Consistent, professional content turns jobsite progress into buyer interest.

Modern luxury home with large windows and manicured lawn

Willow Creek — Lot 7 Complete

This 3,400 sq ft custom just passed final inspection. Open-concept living with 12ft ceilings throughout.

1.2K likes
89 comments
Craftsman style home with stone accents and warm lighting

Dusk shot — Stone Ridge Estates

Golden hour hits different when the landscaping is finally in. This craftsman beauty is move-in ready.

2.1K likes
143 comments
Modern home interior with open floor plan and natural light

Kitchen reveal — The Maxwell Plan

White oak cabinets, waterfall island, that window. This is the post that generates buyer inquiries.

3.4K likes
201 comments
See example posts for your company →

Builders build homes, not content calendars.

You're on the job site by 7am. Between inspections, walkthroughs, and selections, social media falls to the bottom of the list. Meanwhile, your competitors' Instagram feeds are selling homes while you're framing them.

96%
of home buyers research builders online before reaching out
#1
Social media is the top tool for generating quality real estate leads
53%
of buyers start their search for a builder on a search engine

How BuilderPost works

Three steps. Zero effort on your end.

Beautiful home exterior showcasing builder brand quality
01

We research your builds

We study your communities, floor plans, and buyer. Your brand voice, your neighborhoods, your style — so content sounds like it came from you, not a template.

Home construction framing in progress on a build site
02

We create your posts

Progress milestones, community highlights, model home tours, finishes reveals. Professional copy and captions optimized for Instagram and Facebook.

Modern white home exterior with beautiful curb appeal
03

You approve & we publish

One-click approval before anything goes live. You stay in control — we handle the scheduling, posting, and consistency. You just build homes.

Built for builders. Nothing else.

📱

Content Calendar

See every post planned for the month. Approve, edit, or let it ride. Your call.

🎬

Video-First Strategy

Walkthroughs, drone shots, progress reels. Video is what sells homes on social.

📊

Performance Tracking

Monthly reports showing reach, engagement, and which posts drove the most inquiries.

🎯

Builder-Specific Content

We know the difference between a spec home and a custom build. Your content will too.

Transparent pricing. No surprises.

Most social media agencies charge $5,000–$15,000/month with unclear deliverables. We don't play that game.

Starter

$99/month
  • ✓ 8 AI-generated posts per month
  • ✓ Instagram & Facebook
  • ✓ AI captions, hashtags & scheduling suggestions
  • ✓ Basic content calendar
  • ✓ Monthly AI performance summary

You upload the photos, AI handles the words and timing. You approve and post when ready.

Get Started
Most Popular

Growth

$199/month
  • ✓ 16 posts per month, fully automated
  • ✓ Instagram, Facebook & TikTok
  • ✓ Brand voice matching — AI learns your style
  • ✓ Video reels & short-form content
  • ✓ Full content calendar with one-click approval
  • ✓ Automated posting schedule
  • ✓ Weekly AI analytics reports

AI generates, schedules, and posts on your behalf. One-click approval before anything goes live.

Get Started

Premium

$299/month
  • ✓ Everything in Growth, plus:
  • ✓ 24 posts per month
  • ✓ AI competitor tracking & market insights
  • ✓ Advanced caption optimization (AI A/B testing)
  • ✓ Cross-platform content repurposing
  • ✓ Monthly deep-dive performance report
  • ✓ AI-generated content strategy recommendations

Maximum output, maximum intelligence. For builders who want AI running at full capacity.

Get Started

All plans include a 14-day free trial. Cancel anytime. No contracts.

Resources for home builders

Strategy, tactics, and real data — free to read.

Read the blog →
Strategy

Instagram Marketing for Home Builders: The Complete Guide

Why Instagram works for builders, what to post, how often, and the hashtag strategy that actually brings in local buyers.

Read article →
Planning

Home Builder Social Media Strategy That Actually Works

Platform comparison (Instagram vs. Facebook vs. TikTok), content pillars, and the ROI math behind $199/mo vs. $5K/mo agencies.

Read article →
Execution

30 Instagram Post Ideas for Home Builders

Ready-to-use ideas across 6 content categories, caption starters, and a weekly posting schedule (Mon/Wed/Fri/Sun).

Read article →
Pricing

Social Media Marketing Cost for Home Builders in 2026

4-tier cost breakdown from agency ($5K–$15K/mo) to DIY, with an 8-dimension comparison table and the real ROI math.

Read article →
Stunning contemporary home with pool at sunset

Every home you build deserves to be seen.

Your next buyer is scrolling right now.

Every day without a social presence is a day your competitors win the attention of home buyers. BuilderPost makes sure you show up, consistently and professionally, without adding a single thing to your plate.

See Sample Posts for Your Company → Start Free Trial

⚡ Limited onboarding spots remaining — no contracts, cancel anytime

Free Resource

Download the Free Instagram Playbook for Home Builders

30 days of content ideas, caption formulas, and hashtag strategies — built for builders.

Get the Free Playbook →